There is a lot of aggressive rivalry between football fans
in the UK.
The hyphen in Coca-Cola’s logo is the bridge that links both words.
On its mission of bridging divides, Coca-Cola wants to bridge the divide between fans through limited edition bottles given out at football matches.
We have taken clubs with the most longstanding rivalries as examples. Fans may take a bottle featuring a subtle bridge that unites both football clubs as a match souvenir, carrying the message with them.