Encourage teens to carry condoms.
Superheroes are always ready to fight. In the last couple of years we have seen a rise in popularity of superhero movies.
Durex, by using superheroes, could tackle the issues at hand and persuade our young heroes to carry - and use - condoms.
Come prepared like a superhero.
Encourage teenagers to carry a condom with them by making the condom the free ticket to watch the movie in cinemas.