Many phone contracts tend to require long-term commitment.
Millennials are known to change their minds constantly.
giffgaff understands that nobody wants to be tied down and doesn't judge if you change your mind.
“The judgement free zone”
giffgaff doesn't judge you if you change your mind.
giffgaff will launch
“no judgement zones” within their network so that every time a member enters one of these zones, their network provider will change from giffgaff to “no judgement zone.”
Members will also receive a text message encouraging them to reply and talk openly about any issues or changes of mind that they are going through.